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Alán Carrasco

A Soviet militiaman eats a McDonald’s hamburger in Moscow

Alán Carrasco, 2019

In 1976, during Montreal Olympic Games, McDonald's Canadian franchise chairman George A. Cohon and Soviet Union Government representatives had a discreet meeting in order to come to a business agreement which was not possible until 10 years later. After Mikhail Gorbachev came to the party’s general secretariat, and then the Presidency, the opening project for the first McDonald's in soviet territory was reactivated. Thus, while Berlin Wall was falling or Nicolae Ceaușescu was being condemned to death in Târgoviște, years of planning were ending in Moscow, supply factories being constructed and new McDonald's workers trained.

Finally, on January 31th 1990, the largest McDonald's in the world was open at Pushkin Square, with a capital share of 49% in favour of McDonald’s and 51% in favour of the Soviet State. The Perestroika had come to stay and, under the enthusiasm for the offer of Western products, a new standardized world was hiding.

The end of the blocs period was closer than ever and the global capitalism hegemony, wild and deregulated, was rapidly expanded. George H. W. Bush stated to the United Nations “It is in our hands to leave these dark machines behind, in the Dark Ages where they belong, and to press forward to cap a historic movement towards a new world order and a long era of peace”, while he was asking for support in order to invade Irak in 1991.A new order where technological changes on transports and communications have promoted a globalization out of control, a new order which increasingly locates the economic activity out of direct state’s control, unabashedly reinforcing the position of private power organized in big supranational corporations. The pax americana has brought a capitalism with no limits and an enduring war.

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12 DEC 2019