SELTZ by Ritter Ferrer. SELTZ by Ritter Ferrer. SELTZ by Ritter Ferrer. SELTZ by Ritter Ferrer.

SELTZ by Ritter Ferrer opens its doors in April 2025 in a completely renovated 400 m² space at Balmes Street, 54. The project is born with the ambition of becoming a benchmark in the city’s art scene, fostering dialogue between creativity, innovation, and critical thinking.

The gallery is committed to a dynamic program that combines the freshness of emerging artists with the strength of established careers. A committed and diverse curatorial line characterized by an eclectic vision that embraces disciplines such as painting, sculpture, photography, installation, digital art, and urban art—thus offering a plural platform that reflects the aesthetics and concerns of contemporary society.

Under the direction of Lorena Pizarro Durán, a gallerist with 25 years of experience in the field, and with the artistic advice of José Luis Pérez Pont —director of the Centre del Carme Cultura Contemporània and the Consorci de Museus de la Comunitat Valenciana between 2016 and 2023—, the gallery develops, in addition to its exhibition program, a solid cultural agenda that brings the multiple expressions of contemporary art closer to diverse audiences.